Foundever® is the next-generation services leader reinventing customer experience (CX). Built on diverse and proven industry experience, we proudly combine the latest in digital operations with a 150,000-strong, people-led workforce across +45 countries.

Each year we enable 3.3 billion conversations in +60 languages for more than 800 world-leading brands, helping them keep their brand promises in every moment that matters. And every day our AI-powered solutions integrate deep human insight to deliver technology-enabled, people-led and insight-driven outcomes at scale. We are building new ways to simplify the complexity of change, accelerate digital transformation and create measurable brand and business momentum for our clients.

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Job Summary

The Demand Generation Manager- Events leads the end-to-end execution of both third-party events and company-owned events across the NA region. This role is responsible for driving lead generation, accelerating pipeline, and delivering high-quality event experiences that support broader marketing and sales objectives.

Duties and Responsibilities

• Oversee the end-to-end lifecycle of owned and third-party B2B events

• Partner closely with Sales to drive pre-event preparation and post-event follow-up

• Manage budgets, logistics, vendors, and agencies across the NA region

• Track KPIs, measure event ROI, and report results using Salesforce and marketing tools

• Align events with broader marketing campaigns and business objectives

• Plan, manage, and execute owned and third-party events from strategy to post-event analysis

• Lead full event logistics: budgeting, vendor negotiations, venue sourcing, travel coordination, on-site management and post-event analysis

• Collaborate with cross-functional teams (Sales, Marketing, Communications, Operations) to drive event success

• Engage and enable Sales with pre-event planning and structured post-event follow-up processes

• Track event KPIs and performance, analyse data, and deliver ROI assessments

• Maintain Salesforce dashboards, ensure accurate lead management, and report pipeline impact

• Manage external agencies and suppliers to ensure quality and cost efficiency

• Apply innovative event technologies, formats, and insights to enhance audience experience

• Stay current on global event trends, competitive landscape, and industry best practices

• Provide regular reporting and actionable insights to senior leadership

• Continuously optimize event performance through data insights and market trends

• Protect company assets, systems, proprietary and confidential information in accordance with Foundever Associate Agreement.

• Proactively report actual or suspected ethics and compliance violations, vulnerabilities, security incidents and breaches in the confidentiality, integrity or availability of Information assets as per the Company’s policy.

Qualifications - 

• 5+ years managing B2B third-party and owned events with measurable lead and pipeline impact

• Proven experience in assessing BPO lead generation events to determine sponsorship value and develop compelling business

• 4-year degree in related field

• Strong proficiency in Salesforce (lead management, dashboards, reporting)

• Proven experience defining event KPIs and measuring ROI

• Demonstrated ability to manage complex international events and large budgets

• Excellent communication and stakeholder management skills

• Proven experience with event project management tools such as Microsoft Lists and Asana

• Experience with PO creation, vendor onboarding, and managing suppliers in internal procurement systems (e.g., Coupa)

• Strong negotiation skills with vendors to ensure best rates

• Fluency in English; strong command of event technology and marketing automation tools

• Must be located in the East Coast time zone to support EMEA teams

Our Offer

• Competitive compensation and comprehensive benefits.

• A dynamic work environment where your ideas are heard, and you have a direct impact on the company's success.

• Opportunities for further education and professional development.

• A dedicated and supportive team focused on achieving success together.

• Fully remote.