About Us

Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.

Job Summary

Leads the Inside Sales function within Global Revenue Marketing, driving pipeline growth through demand-generation activation and targeted outbound prospecting. Serves as the liaison between Marketing and Sales to ensure coordinated lead follow-up, nurturing, and qualification aligned to ABM priorities. Converts marketing-sourced engagement into Marketing Qualified Leads and meetings for BPO solutions across key verticals.

Primary Job Responsibilities

Inside Sales Leadership

• Lead a marketing owned Inside Sales team (Inside Sales Managers and BDRs) responsible for outbound prospecting and Marketing Acquired Lead follow-up.

• Set, track, and optimize KPIs including MQLs, MQL-based meetings, meeting acceptance rates, and outreach quality.

• Drive organizational design, resource planning, coverage models, and compensation alignment in partnership with HR, Compensation, and regional leadership.

• Enable execution across the dual motion of demand-generation activation and Sales-directed prospecting.

Demand Generation Activation

• Activate global demand-generation programs and vertical campaigns within the ABM framework (1: Many, 1: Few, 1:1).

• Ensure timely, high-quality follow-up on inbound leads, event leads, digital engagement, and 3rd-party programs.

• Guide personalization through account and contact research using Marketing-provided messaging and cadence content.

• Support targeted outbound prospecting to Sales Tier 2 accounts.

BPO & Solution Knowledge

• Maintain strong awareness of CX/BPO market dynamics, vertical trends, and customer buying cycles.

• Equip Inside Sales to articulate Foundever’s value propositions to industry-specific personas.

Tech Stack & Systems Skills

• Ensure effective daily execution in Salesloft as the primary operating system for cadences, personalization, and integrated email outreach.

• Use Salesforce as the system of record for lead routing, attribution, and meeting documentation, supported by Marketing Operations & Technology, Sales Operations, and the Global Salesforce team.

• Leverage LinkedIn Sales Navigator for research and LinkedIn-based engagement and use Market Intelligence and intent data to support account prioritization.

Analytical & Data-Driven Decision Making

• Use funnel, activity, and conversion metrics to assess performance and guide continuous improvement.

• Diagnose challenges across demand-generation and Sales-directed motions and implement data-driven solutions to improve productivity and quality.

Global & Local Stakeholder Collaboration

• Partner with Global Revenue Marketing teams—including Campaign Strategy & ABM, Marketing Operations & Technology, Market Intelligence, and Creative Services—to activate programs and prioritize accounts.

• Collaborate with Local Marketing and Local Events teams across demand markets to support regional activation and event follow-up.

• Align with Demand Market Sales and Global Sales to ensure coverage and outreach reflect commercial priorities.

Process Optimization & Operational Excellence

• Build scalable processes for cadences, lead follow-up, qualification workflows, and handoff to Sales.

• Maintain standards for personalization, message relevance, SLA adherence, and system hygiene.

Education & Qualifications

• 8+ years of experience in Inside Sales, Demand Generation, Marketing, or related fields, with demonstrated leadership in scaling a marketing owned Inside Sales/BDR function.

• Bachelor’s degree in business administration, Marketing, Communications, or a related field.

• Master’s degree (MBA) preferred but not required.

• Relevant professional certifications in sales leadership, sales operations, or marketing technology are a plus.

• Demonstrates strategic thinking by translating marketing and commercial priorities into clear Inside Sales execution plans.

• Provides data-driven leadership using funnel metrics, activity insights, and performance trends to guide decisions and drive accountability.

• Acts as a change agent, improving processes, enabling new technologies, and supporting organizational evolution within Global Revenue Marketing.

• Collaborates effectively with Global Revenue Marketing teams, Local Marketing and Events, and Sales partners to ensure aligned priorities and coordinated activation.

• Applies strong problem-solving skills to simplify complexity, improve workflows, and resolve challenges across global markets.