Community Marketing Lead - - Wise,VA
Community Marketing Lead - - Wise,VA
Wise, Virginia, United States of America
About Us
Foundever® is a global leader in the customer experience (CX) industry. With 150,000 associates across the globe, we’re the team behind the best experiences for +800 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.
Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX.
- Winner of Comparably’s Award for Best Global Culture in 2024, 2023, 2022 and 2021
- Gold Stevie Award Winner for Great Employers in 2024 and 2022
- We foster an exciting culture of creativity, connection, and commitment
Read more about our culture: Foundever® Stories.
Summary of Responsibilities
- The Community Marketing Lead is a highly motivated, creative individual and is responsible for guiding and executing interactive strategic recruitment marketing for the organization. The CMLs are strategists and consultants with business and target market partners, attracting high quality candidates and reporting campaign results and promote brand awareness for internal and external audiences. The CML is accountable for the digital candidate experience and will act as a marketing expert to the leadership team related to the ideation, implementation and adoption of interactive marketing, branding, tools and technology.
- Demonstrated ability to map out a marketing strategy and then drive and adjust that strategy by testing and metrics, adhering to the budget for the strategy.
- Online solutions include: social media, PPC, website optimization, email, SMS, videos, podcasting, job board descriptions and media optimization and more
- Possesses excellent design, writing and verbal communication skills with the ability to generate and source content with speed and confidence
- Generate reports for company’s leadership about results and creating strategies for upcoming recruitment marketing initiatives
- Communicate regularly and fosters trust with TA department to get a clear view of company’s hiring needs and organizational goals – get annual strategic plan in place
- Develop and execute the annual Marketing Plans including, but not limited to research within communities, social and interactive, media mix, emails and all other channels.
- Accountable for the interactive candidate brand experience including: content calendars, social networks, careers website, podcasting, and virtual career fairs.
- Applies of Global Marketing and Employment Brand strategy within the appropriate market
- Drives a very strong brand presence and brand evolution in our markets via press releases, event calendars and reporting on results.
- Ability to conduct research and create and implement strategies for building a talent network and manage external and internal communities.
- Manage Ad campaigns through local advertisement and media channels
- Marketing outreach- (US & CAN) Local and national non-profit charities
- Monitor, track, respond and report on feedback and online reviews and brand reputation, including Glassdoor, Indeed and Google
- Support and promote local events/job fairs to boost brand awareness, as a brand ambassador at career fairs or campus events
- Works with vendors and ensure job postings are promoted on local and diverse job boards
- Promote Employee Referral Program and track referrals
- Other duties as assigned.
Position Qualifications
- This position requires an online marketing expert to lever existing (and emerging) technologies and capabilities to guide and execute interactive marketing and branding strategies that will attract today’s modern, hyper-connected markets.
- The position will create and implement an overarching talent marketing strategy for assigned markets and will have continuous interaction with internal TA teams, operations, and business partners. Leverages solutions to meet customer needs, build/engage the talent community and meet corporate objectives.
- BS/ BA degree in Marketing, Business, or related field and/or related experience
- 1-3 years of consumer marketing, online marketing, or related experience
- 2+ years Social business, web and online community development and management responsibilities
- Proficiency using Microsoft Office Suite (Word, Excel, PowerPoint)
- Excellent written, verbal, and interpersonal communication skills
- Working knowledge of Advertising, Email Marketing Tools, Database Management, and Search Engine Optimization
Salary Range
The base pay range for this position is up to $58,000 per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience.
Pre-employment Requirements
Offers of employment are conditional and require that you complete and pass a criminal background check that reviews all criminal activity in every area of residence for the last seven years.
Foundever® is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, creed, national origin, ancestry, citizenship, disability/handicap, marital status, protected veteran status, uniform status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. The Company forbids discrimination of all kinds, whether directed at Associates, applicants, vendors, customers, or visitors. This policy applies to all terms and conditions of employment, including recruitment, hiring, promotion, compensation, benefits, training, discipline, and termination.
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